How to promote your videos on instagram?

No one has just one social media account. We are all constantly checking Facebook, Instagram, Snapchat, YouTube, and more on a daily, if not hourly, basis. So, it makes sense if you want to promote your YouTube channel, that you should do so across social media platforms.

Welcome to the most popular social medium of our time. With 1 billion monthly active users, it might not have Facebook’s user base, but it has a dynamic, influential audience, with 56.8% being between the age of 18 and 34.

1-use a professional account

All Instagram users can claim a professional account and enjoy the privileges that come with it. Go to your profile setting, request a professional account, and choose the description that matches your area of interest. This will unlock new tools that offer insightful information, such as profile analytics.

2- Instagram profile bio

Worst case scenario, you leave it completely blank! Don't do that.

Make sure you write a short but accurate bio telling users who you are, what you're passionate about, and what you do over on your blog. It doesn't need to be an essay, just short and sweet,

Also, make sure you add a link to your channel. This is very important because you can't add a clickable link anywhere else on your Instagram profile, not even your posts, unless you are promoting your content using Ads.

3- Post regularly

To increase engagement, so more people get to see your YouTube videos when you promote them on Instagram, you need to post regularly. And post everything. Photos, stories, and videos.

4- Upload content on IG TV and Instagram Stories

Use as many in-built Instagram features as you can. The Instagram algorithm pushes stories that have a tagged location, hashtags, and mentions, more than a story with none of these features enabled. Post countdowns, polls, questionnaires, emoji sliders, go live, use the swipe up feature once you hit 10k followers, and upload teasers of your new videos and link it to your YouTube channel.

5- Use Hashtags

Don’t just use any old hashtag, though, use trending or consistently popular hashtags that are also relevant to your videos. Using hashtags that are relevant to your audience is key.
Just because a hashtag is popular or trending, does not mean that people click on it or search it themselves, it simply means that it gets used a lot.
Instagram lets you use a maximum of 30 hashtags per post, so make sure you don’t exceed the limit.

6- Engage with your Followers

Social media isn’t designed for one-way communication, it is meant to allow for conversations. Instead of uploading a photo and forgetting about it, go back to your content consistently and engage with your comments.
When people engage with your posts more, your posts reach a wider audience. Use the Instagram search bar to look for people who are posting content in your niche. Reach out to them by liking and commenting on their posts, and let them know that you create similar content that they might like. You can also shout out to your fans, post photos of your most loyal viewers and tag them, reply to all comments on your posts, randomly pick out followers from your profile and drop comments on their photos.

Final thoughts

Instagram is a massive platform and a good way to start promoting your channel and content. make sure to create new posts daily and stay active.